Piercing and body art studio
Aftercare answers existed — but only as a conversation, one phone call at a time.
An aftercare guide structured so people find their own answer without calling.
Design
Clear at a glance. Easy to trust.
UI and UX design for web and mobile, organised around what your customers actually came to do — and built to earn their confidence while they do it.
What we build
Design you can hand to a developer
UI and UX design for web and mobile
Design systems and component libraries
Prototypes you can click before anything is built
Interface and motion design
Accessibility-led design — legible, navigable, usable by everyone
Industries
Who we design for
Six industries where clarity does the selling.
Our approach
It starts with the questions, not a mood board
Design here doesn't start with colours. It starts with the questions your customers already ask — on the phone, at the counter, in messages — because the interface's job is to answer them before they're asked.
The result tends to look calm rather than clever. Confusion is expensive; clarity is what gets the call.
It does two jobs at once. A stranger deciding whether you're a real business decides in seconds, mostly on how the page looks — and every answer they find for themselves is a question nobody has to answer on the phone.
How we build
Understand first, design second
Understand the visit
Who shows up, what they came to do, and what would make them trust you with it.
Scope and price
A written scope and a fixed price, agreed before anything is designed.
Design in stages
Structure before polish — you react to real screens, not a big final reveal.
Test and hand over
Checked for accessibility, documented, and handed over as files you own.
We use AI to move faster. We review everything it produces, and nothing ships on its say-so alone.
See the full processIn practice
Design decisions from real projects
The same three clients as our web work — seen from the design side.
Medical clinic
Information arranged the way a practice thinks, not the way patients ask.
Pages organised around what patients phone to ask, so the answer sits where they look first.
IPL
Years of finished jobs, but nothing a customer could actually browse.
A portfolio organised by job type, so customers can point at the work they want.
Why Latchford
Four promises, in writing
Fixed price, agreed before we start
Written scope, so you know what you're getting
You own everything — files, systems, and accounts
We're here after launch, not just until it ships
Tell us what you're trying to get done.We'll tell you what it takes.