Industries
The listing sells the place. The site sells you.
Agents, brokerages, property managers and landlords. The portal already shows the property. What it does not do is explain why anyone should choose you to handle it.
What we hear
The questions the portal never answers
The property listing is a commodity. Everything a client actually decides on sits outside it.
“Who am I actually dealing with here?”
“Do you know this neighbourhood, or just this listing?”
“What have you sold around here recently?”
“What do you charge, and what does that include?”
“How do I book a viewing without a phone call?”
What we build
The part of the business you own
A presence in your name
Not a profile page on somebody else's portal that disappears the day you move brokerage.
Current and sold listings
Pulled from wherever your listings already live, presented properly, and archived rather than deleted when they close.
Neighbourhood pages
The local knowledge you already have, written down where search can find it. This is what a portal cannot copy.
Separate routes for buyers and sellers
Two completely different people with two different questions. One page serves neither well.
Viewing and valuation requests
Arriving with the property, the timing and the contact details already attached.
A tenant and owner portal, for property managers
Maintenance requests, documents and statements, instead of a shared inbox and a spreadsheet.
A record of where the leads came from
Which neighbourhood pages bring enquiries and which listings get looked at, so the marketing spend is a decision rather than a habit.
What it's worth
What belongs to you afterwards
Four things a site does that a portal profile structurally cannot.
The questions a portal never answers
Who you are, what you know about this street, what you have sold nearby, and what the arrangement actually involves.
A presence that survives a change of brokerage
Domain, listing archive and neighbourhood pages in your name, so moving costs a logo swap rather than everything you built.
Viewings and valuations that arrive with the details
The property, the timing and the contact attached, with buyers and sellers on separate routes because they want opposite things.
The marketing spend becomes a decision
Which neighbourhood pages and which listings actually get looked at, rather than a habit renewed each year.
A worked example
How we would approach an agent with no presence of their own
Not a project we have run — a walk-through of the reasoning, so you can judge it before you hire anyone.
An agent with a solid record in two neighbourhoods, whose entire online presence is a brokerage profile page and a portal listing feed. Sellers arrive by referral and past clients. Nothing on the internet belongs to them, and a change of brokerage would erase all of it.
We would start from what a seller is deciding. They are not choosing a property, they are choosing who handles the largest transaction of their life — and none of the evidence for that is on a portal.
The two neighbourhoods would get real pages. What sells there, what it goes for, what the agent knows that a search engine does not. This is the one thing a portal structurally cannot reproduce, so it is where the effort goes.
Sold listings would be archived rather than removed, because a record of closed sales is the argument a listing appointment actually turns on.
Buyers and sellers would get separate routes from the first click. They want opposite things, and a single contact form asks both of them to explain themselves.
Everything would be registered in the agent's own name — domain, hosting, analytics — so a change of brokerage costs a logo swap rather than the whole presence.
This is an illustration, not a case study. We have not yet built for an agent, brokerage or property manager — the three projects on our work page are a clinic, a contractor and a studio. We would rather show you the reasoning than imply experience we do not have.
Services that fit
What agents and managers usually start with
How it goes
Four steps, no surprises
A call about the market you work
Which neighbourhoods, which side of the transaction, and what a client asks before they sign anything.
Scope and a fixed price
Written down and agreed before anything gets built. The price does not move afterwards.
Built in stages
You see it in pieces and react as it goes up — not one reveal at the end.
Handed over in your name
Domain, hosting, profile, code. Every account is yours — which is rather the point on this one.
We use AI to move faster through the parts of a build that are the same every time. We review everything it writes, and we test for the vulnerabilities it introduces.
See the full processWhy Latchford
Four promises, in writing
Fixed price, agreed before we start
Written scope, so you know what you are getting
You own everything — code, domain, and accounts
We are here after launch, not just until it ships
Tell us what you're trying to get done.We'll tell you what it takes.