Industries
Quiet, careful, and easy to check.
Accountants, bookkeepers, lawyers, notaries, consultants, insurance and financial advisors, agencies. Work arrives on referral — and then the referral goes and looks you up before they call.
What we hear
What a referral checks before they ring
Somebody has already recommended you. The site only has to avoid losing them.
“Is this firm real, and who would I be working with?”
“Do you handle situations like mine?”
“How does this work — retainer, hourly, fixed?”
“What happens on the first call?”
“Are you taking new clients right now?”
What we build
Enough to be checked out properly
Real people, with credentials
Names, qualifications, registrations, languages. Anonymity reads as risk in this trade.
A page per practice area
What you take on, what you do not, and who each area is really for.
How engagements work
The shape of the arrangement and what a first meeting covers — without quoting a price you cannot commit to.
A first-contact route that suits the work
A booked call, an enquiry form, or a phone number. Whichever matches how you actually take on clients.
A client portal, where the work needs one
Document exchange and status, for firms whose intake is currently email attachments.
Writing that shows judgement
Where you already publish, somewhere it can be found and read properly.
Intake that does not eat billable time
Conflict checks, engagement letters and the documents you always ask for, collected before the first meeting rather than during it.
What it's worth
What a firm gets from it
Not leads. A site that survives being checked, and an intake that costs less to run.
The referral's questions, answered before they ring
Who they would be working with, whether you take matters like theirs, and how the engagement works.
Credible to someone looking you up
Real names, real credentials, real registrations, on a page as considered as the advice. Anonymity reads as risk in this trade.
The wrong enquiry turned away in advance
What you do not take on, stated plainly, so the calls that come through are worth taking.
Hours back on the clock
The chasing, the sorting and the reminding that sit between an enquiry and a first meeting stop being billable time spent on unbillable work.
A worked example
How we would approach a firm that runs entirely on referrals
Not a project we have run — a walk-through of the reasoning, so you can judge it before you hire anyone.
A small practice with a full book, no marketing, and a one-page site put up years ago by a relative. Every new client arrives on a recommendation. Nobody in the firm wants to be sold at, and nobody has time to write. The worry is not getting more enquiries — it is that the site makes a good referral hesitate.
We would treat the site as a reference check, not a sales pitch. The brief would be to survive scrutiny from someone who already intends to call, which is a very different target from generating leads.
Practitioners would come first: real names, real credentials, real registrations. In this trade an anonymous firm reads as a risk, and referrals are the least tolerant audience for it.
Then a page for each practice area — including what the firm does not take on. Turning away the wrong enquiry in advance is worth more to a full book than catching one more of them.
We would set out how engagements work: the shape of the arrangement, what a first meeting covers, what happens afterwards. Not a price. The unfamiliarity is what stops people calling, not the cost.
Intake would be one obvious route, matched to how the firm actually takes clients on, and stated clearly enough that nobody wonders whether they used the right one.
This is an illustration, not a case study. We have not yet built for a professional services firm — the three projects on our work page are a clinic, a contractor and a studio. We would rather show you the reasoning than imply experience we do not have.
Services that fit
What firms usually start with
How it goes
Four steps, no surprises
A call about the practice
The work you want more of, the work you would rather decline, and what a referral needs to see before they ring.
Scope and a fixed price
Written down and agreed before anything gets built. The price does not move afterwards.
Built in stages
You see it in pieces and react as it goes up — not one reveal at the end.
Handed over in your name
Domain, hosting, profile, code. Every account is yours, and adding a practitioner does not require us.
We use AI to move faster through the parts of a build that are the same every time. We review everything it writes, and we test for the vulnerabilities it introduces.
See the full processWhy Latchford
Four promises, in writing
Fixed price, agreed before we start
Written scope, so you know what you are getting
You own everything — code, domain, and accounts
We are here after launch, not just until it ships
Tell us what you're trying to get done.We'll tell you what it takes.