Industries
You do the work. The site does the finding.
Contractors, landscapers, electricians, plumbers, roofers, cleaners — trades where the next job comes from being findable, looking capable, and answering the first three questions before the phone rings.
What we hear
The questions that come before any job
Every one of these is answerable in advance. Most trades websites answer none of them.
“Do you actually do this kind of job?”
“Have you done one like mine?”
“Do you come out this far?”
“Roughly what does something like this run?”
“How soon could you start?”
What we build
Built around the jobs you want more of
A page for each job you want more of
Not a services list. A page per job, written the way customers search for it.
A project portfolio, job by job
Before, during, after. In this trade the photographs do most of the selling.
Service areas, written to be found
The towns you cover, on the page, where local search can read them.
Google Business Profile, claimed and filled in
For a lot of trades this is the first thing a customer sees, and often the only thing.
A quote request that arrives complete
Job type, address, photographs, timing — so the first reply can be useful.
Reviews where they do some work
Collected properly and shown next to the jobs they refer to.
Every enquiry in one list
Form, profile and phone all landing in the same place, so nothing sits unread over a weekend and you can see which jobs came from where.
What it's worth
Four things a website earns you
The site is not the deliverable. These are.
Found without paying for the privilege
Search, maps and the towns you cover written where they can be read, so the next job arrives directly instead of through a service taking a share of it.
The first three questions, answered before the phone rings
Do you do this job, have you done one like mine, do you come out this far. Written once, for everyone who ever asks.
A quote request you can actually price
Job type, address, photographs and timing attached, so the first reply is an answer rather than four more questions.
The next season's effort becomes a decision
Which job pages bring the calls and which quotes get accepted, instead of guessing where the work came from.
In practice
A contractor who was renting his own customers
Work arrived through a referral service that took a share of every job it sent. There was no website, no profile, nothing the business owned.
IPL
No website, no profiles — and a referral service taking 50% of the profit on every job it sent.
A presence customers find on their own, with no middleman to pay.
Services that fit
What trades usually start with
How it goes
Four steps, no surprises
A call about the work
Which jobs you want more of, which ones you would rather stop taking, and what people phone to ask.
Scope and a fixed price
Written down and agreed before anything gets built. The price does not move afterwards.
Built in stages
You see it in pieces and react as it goes up — not one reveal at the end.
Handed over in your name
Domain, hosting, profile, code. Every account is yours, and we show you how to add a job to the portfolio.
We use AI to move faster through the parts of a build that are the same every time. We review everything it writes, and we test for the vulnerabilities it introduces.
See the full processWhy Latchford
Four promises, in writing
Fixed price, agreed before we start
Written scope, so you know what you are getting
You own everything — code, domain, and accounts
We are here after launch, not just until it ships
Tell us what you're trying to get done.We'll tell you what it takes.