Industries
Answer it once. Answer it for everyone.
Medical and dental practices, physiotherapy, optometry, veterinary, allied health. Reception time is the scarcest thing in a clinic, and most of it goes to questions a website should have answered.
What we hear
The calls reception takes all day
Every one of these has a fixed answer. Someone gives it out loud, one patient at a time.
“Do you treat this?”
“Do you take my insurance?”
“Are you taking new patients?”
“What do I need to bring?”
“Where do I park?”
What we build
The answers, where patients look for them
Conditions and services, in plain language
Written for the person searching at eleven at night, not for a colleague.
An insurance and payment page
What is accepted, what is not, and what a visit involves paying for.
New patient status, stated outright
Open, waitlisted, or closed. Ambiguity here costs reception the most calls.
Practitioner profiles
Credentials, languages spoken, and what each person actually sees patients for.
First visit, start to finish
What to bring, how long to allow, where to park, what happens when you arrive.
Booking that fits how you already run
A form, a phone number, or a link into the booking system you use. Whichever your front desk can live with.
Google Business Profile and local search
Hours, location and services correct in the place most patients look first.
The paperwork, off reception's desk
Intake forms filled in before the appointment and reminders that send themselves, so the front desk spends its day on the people in front of it.
What it's worth
What the practice gets back
Front-desk time, mostly — and the patients who never had to phone at all.
The same five questions, answered once
Insurance, new patients, what to bring, where to park, what you treat. Published once, instead of given out one patient at a time.
Trusted by someone searching at eleven at night
A health site is trusted or dismissed in about two seconds, and most of that judgement happens before a word is read.
Reception's day, spent on the people in front of it
The forms filled in ahead of the visit and the reminders that send themselves stop being anybody's job.
More patients without more front desk
Growing should not mean a second person answering the same calls. The answers scale whether one patient asks or fifty do.
In practice
A clinic that came asking for a landing page
The brief was small and the budget was right. The problem turned out to be somewhere else entirely — and we worked inside the same budget.
Catherine Marks, MD
Patients phoned constantly to ask the same things — conditions treated, insurance accepted, practice basics.
Noticeably fewer calls asking the same repeat questions.
Services that fit
What clinics usually start with
How it goes
Four steps, no surprises
A call with whoever answers the phone
Reception knows what patients ask. That conversation decides most of what the site says.
Scope and a fixed price
Written down and agreed before anything gets built. The price does not move afterwards.
Built in stages
You see it in pieces and react as it goes up — not one reveal at the end.
Handed over in your name
Domain, hosting, profile, code. Every account is yours, and the front desk is shown how to change the things that change.
We use AI to move faster through the parts of a build that are the same every time. We review everything it writes, and we test for the vulnerabilities it introduces.
See the full processWhy Latchford
Four promises, in writing
Fixed price, agreed before we start
Written scope, so you know what you are getting
You own everything — code, domain, and accounts
We are here after launch, not just until it ships
Tell us what you're trying to get done.We'll tell you what it takes.