Piercing and body art
Packdounes
Published prices and a full aftercare guide, in place of a phone that never stopped.
- Piercing and body art
- Single-page site
The problem
Two kinds of calls, all day
The studio's phone carried two kinds of traffic, constantly. The first was aftercare: “is this infected”, “how do I clean it”, asked by call and by message.
The second was pricing — and many of those calls came from people who were really looking to negotiate.
What we found
Every answer already existed
Both kinds of question were entirely answerable in advance.
The aftercare knowledge was expertise the studio already had — it was just being delivered by phone, one caller at a time, over and over.
And pricing was being negotiated for a simple reason: it was invisible until someone asked. A price nobody can see is a price anybody can argue with.
What we built
One page, every answer
A single-page site built to take the phone traffic:
- A full aftercare guide covering the questions the studio was fielding daily
- Published prices
- Booking through the studio's existing messaging channel
What changed
The same answers, without the phone
Far fewer aftercare calls — the guide answers them first. And publishing prices filtered out the customers who were only calling to haggle.
Tell us what you're trying to get done.We'll tell you what it takes.